Volkswagen Group France wishes to introduce its customers, Key Accounts, Long Term Rental Companies and Prospects to its entire range of new vehicles for its various brands, and to highlight its latest technologies. And all this in a unique setting.
VOLKSWAGEN GROUP FRANCE
Volkswagen Group France wishes to introduce its customers, Key Accounts, Long Term Rental Companies and Prospects to its entire range of new vehicles for its various brands, and to highlight its latest technologies. And all this in a unique setting.
Business
Spatial DesignLocation
ParisLaunch
09.2019
Test cars
Of receptive structure
Brands
WELCOME TO THE FUTURE
Welcome to the future: a concept that demonstrates technological advances, the benefits of the digital age, the advantages of the connected car and the deployment of ultra-personalized services
The day’s theme was mobility, combining driving and learning sessions and a plenary meeting, on the legendary Mortefontaine racetrack.
Business
Spatial DesignLocation
ParisLaunch
09.2019
An effective reminder of the values and commitments of Volkswagen Group France, and a chance to share its vision of the car of tomorrow.
A variety of experiences for guests: fun and educational activities with vehicle trials on a complete circuit (flat area, speed ring, road and track)
The caterer was chosen for its eco-responsible approach, with the sourcing of its products locally and the use of non-disposable tableware.
Additionally, no plastic bottles were purchased over the entire period (water containers only)
On-site transfers from the car park were provided by electric buses.
Case Studies in the spotlight
Paris
Bordeaux
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Brussels
